Transforming Shipcera's Digital Presence
Client Background
Shipcera, based in South Africa, is a modern fulfillment company and platform catering to Wellness, Fashion, and Beauty brands. Their mission is to empower clients for online success by delivering top-notch fulfillment services.
Task
We were asked to work out a new structure and to provide the necessary designs.
Services
Brand identity Design
Pitch Deck
WordPress Website
Timeframe
4 Weeks
Year
2023
The Challenge
Shipcera’s existing website was a one-pager created hastily during its initial phase, now outdated and unable to effectively convey its brand story, personality, or services. With a growing need for a powerful web presence, Shipcera sought to rebrand and develop a website that aligned with its evolving identity and conveyed its offerings more effectively. That is why they decided to hire Digitas.
Our Approach
As Solutions, our mission was to revitalize Shipcera’s digital presence comprehensively. We began by refreshing the Shipcera brand, which included designing an updated logo, establishing a new color scheme, and crafting an intuitive User Interface (UI) design. These elements were strategically created to communicate Shipcera’s unique personality and services.
Simultaneously, we embarked on designing and developing a flexible new website that offered a seamless and engaging user experience. We opted for a user-friendly Content Management System (CMS) using WordPress, which was ideal for Shipcera’s internal teams, allowing them to manage the website efficiently with minimal training.
The Result:
The rebranding and website design and development project spanned approximately two months, from concept to completion. As a result of our collaborative efforts, Shipcera witnessed remarkable improvements in their digital presence:
- Cohesive Brand Experience: The refreshed brand, complemented by the updated logo, color scheme, and UI design, created a consistent and cohesive experience throughout Shipcera’s website. This enhanced brand recognition and trust among their audience.
- Increased Conversions: The new website’s user-friendly design and improved layout led to a significant increase in conversions. Visitors found it easier to explore Shipcera’s services, fostering a more substantial client base.
- Empowering Internal Teams: The choice of the WordPress CMS allowed Shipcera’s internal teams to effortlessly update website content, including blog articles. This not only saved time but also ensured the website remained dynamic and relevant.
In conclusion, our collaborative effort with Shipcera resulted in a dynamic rebrand, a powerful and flexible website, and a significant boost in online performance.